WHO’S NEXT?

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MISSION

Use the magic of Hayward Field to captivate the hearts of a new generation of track & field athletes and fans.

WHAT’S NEW

Hayward Magic develops programs that tell athlete stories and foster love of the sport of track & field.

FOLLOW @HAYWARDMAGIC

IT'S RAINING,
IT'S POURING,
BEING INSIDE IS BORING.
#MAKEITTOHAYWARD
...

FAST DOES NOT WAIT.
#MAKEITTOHAYWARD
...

RUN UNTIL YOU’RE COMPLETELY EXHAUSTED, AND THAT’S WHEN IT STARTS TO COUNT. #MAKEITTOHAYWARD ...

THIS SEASON,
GUTS WERE DISPLAYED.
RECORDS WERE BROKEN.
MAGIC WAS WITNESSED.
BUT WHEN ONE JOURNEY ENDS,
ANOTHER ONE BEGINS.
#MAKEITTOHAYWARD
...

IF YOU CAN GET OVER FEAR, YOU CAN GET OVER ANYTHING. ...

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Hayward Field Tour

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PARTNERS

ABOUT US

Hayward Magic is a collaboration among a number of partners working to create engaging communications and marketing platforms for a new generation of track & field athletes and fans.

Hayward Magic has been privately funded by Phil and Penny Knight as part of their investment in Hayward Field, and is fully committed to brand neutrality in all of its programs.