MISSION
Use the magic of Hayward Field to captivate the hearts of a new generation of track & field athletes and fans.
WHAT’S NEW
Hayward Magic develops programs that tell athlete stories and foster love of the sport of track & field.
FOLLOW @HAYWARDMAGIC
FINALLY, A FUN WAY OF SOCIAL DISTANCING.
REPETITION BUILDS REPUTATION.
WELCOME BACK TO THE GREATEST VENUE IN SPORTS.
Outdoor Szn is back at Hayward! Follow our stories this weekend for exclusive BTS moments from #HaywardPremiere and the greatest venue in track & field!
THE SLEIGHT OF HAND THAT DOES NOT DISAPPOINT.
#MAKEITTOHAYWARD
ICE IN THE VEINS AND FIRE IN THE BELLY.
#MAKEITTOHAYWARD
THIS IS HOW YOU ABRACADABRA. #MAKEITTOHAYWARD
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PARTNERS
ABOUT US
Hayward Magic is a collaboration among a number of partners working to create engaging communications and marketing platforms for a new generation of track & field athletes and fans.
Hayward Magic has been privately funded by Phil and Penny Knight as part of their investment in Hayward Field, and is fully committed to brand neutrality in all of its programs.