`21 Was Amazing.
`22 is Gonna Be Lit.

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MISSION

Use the magic of Hayward Field to captivate the hearts of a new generation of track & field athletes and fans.

WHAT’S NEW

Hayward Magic develops programs that tell athlete stories and foster love of the sport of track & field.

Magic Boost Class of ‘22

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Magic Boost Class of `21

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FOLLOW @HAYWARDMAGIC

FINALLY, A FUN WAY OF SOCIAL DISTANCING. ...

WELCOME BACK TO THE GREATEST VENUE IN SPORTS.

Outdoor Szn is back at Hayward! Follow our stories this weekend for exclusive BTS moments from #HaywardPremiere and the greatest venue in track & field!
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THE SLEIGHT OF HAND THAT DOES NOT DISAPPOINT.
#MAKEITTOHAYWARD
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ICE IN THE VEINS AND FIRE IN THE BELLY.
#MAKEITTOHAYWARD
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THIS IS HOW YOU ABRACADABRA. #MAKEITTOHAYWARD ...

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PARTNERS

ABOUT US

Hayward Magic is a collaboration among a number of partners working to create engaging communications and marketing platforms for a new generation of track & field athletes and fans.

Hayward Magic has been privately funded by Phil and Penny Knight as part of their investment in Hayward Field, and is fully committed to brand neutrality in all of its programs.