Use the magic of Hayward Field to captivate the hearts of a new generation of track & field athletes and fans.
Hayward Magic develops programs that tell athlete stories and foster love of the sport of track & field.
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Hayward Magic is a collaboration among a number of partners working to create engaging communications and marketing platforms for a new generation of track & field athletes and fans.
Hayward Magic has been privately funded by Phil and Penny Knight as part of their investment in Hayward Field, and is fully committed to brand neutrality in all of its programs.